Defining your Internal Value Proposition

Defining your Internal Value Proposition is the subject of this week’s episode of Project Management Paradise and Johnny speaks with Siobhan Maughan from Integrated Thinking.

Siobhan is founder of Integrated Thinking – where she helps businesses through her role as a scaling business executive coach and growth strategy mentor. At a company level, Siobhan achieves this through helping the organisation develop both an internal and external value proposition before developing a plan to use this clear and sustainable value proposition to grow revenue

In this interview Siobhan and I discuss Value Proposition, both internal and external. Integrated Thinking helps organizations understand how to engage with their target audiences as well as how to align product strategies to overall corporate objectives.

Subscribe to Project Management Paradise via one of the links above or on the right and you’ll automatically receive new episodes directly to your device.

Excerpts from Episode 23: Defining your Internal Value Proposition

Speaking about the meaning of a value proposition, Siobhan discusses the importance of getting your internal messaging correct firstly before spreading it externally. This will involve training sales people to portray the product in the correct way! To do this, you must begin with market analysis, decide who you are targeting, then put your customer hat on to think like your target market.

It can often be difficult to link the product to the customers need which can often be somewhat of a brick wall for sales, however it is important not to ask your customers what they want from you – rather find out what they are trying to achieve.

Product managers should be holding in-depth interviews with customers to understand what their expectations are from the product. This should be completed ion listening mode, taking in all the information that they possibly can. They should then look at what needs to change in the product and build into a comprehensive product analysis.

Siobhan states that projects should be prioritized by understanding what is most important to the market – prioritizing the internal value proposition with the help of information from the target market and ultimately using it to make decisions internally.

When asked by Johnny about the future of product marketing, Siobhan believes that will continue to evolve as it has done in the previous five years. The introduction of Agile as a methodology has brought both benefits and challenges to product management with benefits such as the collaborative working with engineering to produce prototypes up against challenges often faced through agile such as the organisation thinking once they hire a product manager there is no longer any cause for worry.

Show Notes

Connect with Siobhan Maughan here
Find out more about Integrated Thinking’s services here

Related Insights

Team of lab analysts in having a team discussion. All of them are wearing white lab coats and safety goggles.
Mar 26 2024

6 Trends for the Biopharma Industry in 2024

There are 6 trends that Deloitte identify in their series of annual surveys on biopharma, at the top of which are market competition and generative AI.

A team of people having a meeting around a table discussing. Pink and purple gradient lens graphic in the background.
Feb 21 2024

What Are OKRs, and What Are Their 3 Elements?

OKRs are used extensively by everyone from Google and LinkedIn to Adobe and Spotify, and they’re made up of 3 elements.

A large cargo ship carrying containers across the ocean. Pink and purple gradient lens in the background.
Feb 20 2024

The 3 P’s of Supply Chain Management

There are three areas that efficient supply chain management depends on: Physical resources and operations, Processes and People. 

Civil engineer on a site wearing a high visibility jacket looking at a construction site with a yellow crane. A pink and purple lens icon in the background.
Jan 25 2024

Document Management for Enterprise Organizations: 3 Crucial Areas

There are 3 areas where reliable document management is crucial for enterprise organizations, regardless of the industry.

Human and robot fingertips touch and lightbulb lights up.
Jan 10 2024

AI and Project Management

AI is transforming project management and is changing how PMs operate on three levels: automation, assistance and augmentation.

A man is conducting a meeting with his team in an office.
Jan 09 2024

Change Management: The Key to Digital Transformation

Successful digital transformation depends on two factors; the technology you invest in, and the change management program you devise for your workforce.

Man and a woman wearing glasses discussing work in an office. Both looking at an iPad.
Jan 03 2024

What is Earned Value Management (EVM) and How Does it Work?

Earned Value Management (EVM) is a project management methodology that enables you to integrate scope, cost and schedule.

4 people having a meeting in an office
Dec 06 2023

Project Controls: Deliver Projects on Time and Budget

Project Controls are a set tools that allow you to track costs and schedule to ensure your project comes in on time and on budget.