Cora Systems, a leading provider of strategic project and portfolio management (PPM) solutions, announces today it has won a prestigious Program of the Year award from the research and advisory firm Forrester.
Forrester will recognize Cora Systems as a Program of the Year winner at its B2B Summit EMEA, taking place October 7–9, 2024, in London. The B2B Summit EMEA showcases the programs its analysts have chosen as best in class across marketing, sales, and product disciplines. There are two other category winners: Shell Fleet Solutions and Infocert.
Forrester will honor Cora Systems for bringing customer-focus across its marketing and sales functions. At the awards ceremony, senior staff from Cora Systems, Susanne Kerins, Chief Marketing Officer, and Laura Mattimoe, Head of Growth Marketing, will make a presentation, discussing how they focused on a tighter ideal customer profile and a demand generation strategy fuelled by account-based marketing to demonstrate the value of marketing.
Simon Daniels, Principal Analyst, Forrester, said:
“This year’s ROI Honors and Program of the Year winners are perfect examples of how strong cross-functional alignment can positively impact company performance and growth. At B2B Summit EMEA, attendees will benefit from hearing Cora Systems share their success story on stage, as well as attending a series of interactive sessions that provide insight into how industry peers are revolutionizing their B2B strategy.”
Susanne Kerins, Chief Marketing Officer, Cora Systems, said:
“We’re thrilled to receive this award from Forrester. It endorses the tremendous work that Cora’s marketing function has bedded in over the last few years, focusing on the secret sauces of intelligent customer profiling and analytics to drive growth for Cora. The impact has been remarkable. As a result, Cora Systems has been going through hyper-growth with 330% growth year on year.”
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About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. It helps leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Its insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of its clients. To learn more, visit: www.forrester.com.
About Cora Systems
The Cora platform delivers strategic portfolio and project management software that provides the power of predictability to organizations so they can successfully plan and manage projects – profitably. With offices in the US, UK and Ireland, we work with customers in more than 50 different countries to give them complete control and governance on projects worth over $100 billion. With the Cora platform, everything customers do and make gets delivered on time and on budget, thanks to our seamless integration of schedules, forecasting, resources and financial controls. See: www.corasystems.com.
