About the Role:
We're seeking an experienced Growth Marketing Lead for a 6-month maternity cover to maintain momentum on our pipeline generation and revenue growth initiatives. This leadership role requires someone who can guide a capable team, apply best practices, and keep our growth engine running smoothly.
Reporting to the Global VP of Marketing, you'll manage a team of 3 who handle day-to-day execution while you provide strategic guidance and expert input.
Key Responsibilities:
Team Leadership
Manage and mentor a growth marketing team of 3
Provide expert guidance on digital marketing best practices (LinkedIn Ads, Google Ads, nurture programs, website optimization, SEO)
Support the team in improving campaign performance through coaching and strategic input
Campaign Oversight & Optimization
Oversee execution of demand generation campaigns and ensure alignment with goals
Guide strategic decisions on targeting, messaging, creative, and budget allocation
Monitor performance and provide clear direction on optimization priorities
Ensure campaigns follow conversion best practices and B2B SaaS industry standards
Event Marketing
Oversee sponsored event logistics including pre-event promotions, messaging, signage, and materials
Collaborate with partners on joint event initiatives
Enable sales team and coordinate post-event follow-up campaigns
Performance & Reporting
Track KPIs and report on marketing performance to VP of Marketing
Maintain accountability for generating high-quality pipeline from target ICP accounts
Analyze data and translate insights into actionable recommendations
Cross-Functional Collaboration
Partner with sales, customer success, product, and other teams to support pipeline and revenue goals
Manage relationships with external agencies or contractors
Maintain clear communication with stakeholders across global teams
Requirements:
Experience
5-10 years in B2B SaaS digital marketing and demand generation
3-5 years managing and developing marketing teams
Deep expertise in LinkedIn Ads and Google Ads—you know what good looks like and can teach others
Strong experience with lead nurturing, marketing automation, and conversion optimization
Track record of coaching teams to improve results and managing to pipeline goals
Technical Skills
Expert knowledge of LinkedIn Campaign Manager and Google Ads strategy
Advanced proficiency with marketing automation platforms (HubSpot or similar)
Working knowledge of CRM systems (HubSpot preferred)
Strong understanding of website optimization, landing pages, SEO, and CRO
Experience with marketing analytics, attribution, and A/B testing
Familiarity with sales intelligence tools (ZoomInfo) and ABM platforms (6sense) a plus
Leadership & Working Style
Experienced player-coach comfortable providing hands-on guidance without micromanaging
Strategic thinker who can dive into tactical details when needed
Strong coaching and communication skills
Self-directed, adaptable, and comfortable stepping into existing systems
Collaborative team player with strong business acumen
Available to work in our Ireland office 3 days per week
Preferred
Experience marketing complex technical solutions with 6-12 month sales cycles
Familiarity with pharma, manufacturing, construction, energy & utilities or regulated industries
Experience in interim or maternity cover roles
About Cora Systems
Cora Systems provides enterprise project and portfolio management software to organizations managing complex portfolios in regulated industries. The company's adaptive platform helps enterprises achieve predictable project delivery, optimize resources, and maintain compliance with industry regulations.
How to Apply
Via Easy Apply on LinkedIn or send your cv to mdurcan@corasystems.com